PreyTech
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Application Development & Technical Marketing

Build what your business needs, get it in front of the right people, and measure what happens next.

Services

I help businesses establish a useful online presence and turn visibility into action. That can mean building a custom application, modernizing software you already rely on, creating a site your team can update, or implementing the technical marketing that connects searches, clicks, leads, and sales.

Custom Application Development

When off-the-shelf software does not fit, I build applications around the way your business actually works. The result is focused software without unnecessary enterprise complexity.

  • Customer portals and internal business tools
  • Web-connected applications and integrations
  • Development in Python, TypeScript, Go, and PHP
  • Ongoing support, fixes, and improvements

Custom Forms Development

A form should do more than send an email. I create forms that capture the right information, provide a clear customer experience, and connect each submission to the next step in your process.

  • Lead capture, intake, quote, and booking forms
  • Customer onboarding and application workflows
  • Validation, conditional fields, and secure data handling
  • CRM, email, analytics, and business-tool integrations

Application Modernization

Aging software can slow growth and make every change risky. I improve existing applications in practical stages so you can reduce technical debt without stopping the business.

  • Legacy application assessment and modernization plans
  • Framework and dependency upgrades
  • Refactoring, performance, and accessibility improvements
  • Platform migrations and production support

Establishing Your Online Presence

I build clear, maintainable websites that give your business a credible home online. You should be able to keep your content current without calling a developer for every edit.

  • New websites, rebuilds, and focused landing pages
  • Self-managed blogs, product pages, and testimonials
  • WordPress, HubSpot, Wix, and GoDaddy implementations
  • Domain, hosting, analytics, and foundational setup

Technical Marketing: SEO, AEO & GEO

I improve the technical foundation and content structure that help search engines, answer engines, and generative AI systems find, understand, and present your business.

  • Technical SEO audits and implementation
  • Answer engine optimization (AEO)
  • Generative engine optimization (GEO)
  • Structured data, analytics, indexing, and performance

Email Marketing

I handle the technical work required to send useful, measurable email campaigns and connect them to the rest of your online presence.

  • Email platform setup and list organization
  • Responsive campaign and newsletter templates
  • Segmentation, automation, and lead follow-up
  • Deliverability, tracking, and campaign reporting

Paid Advertising Setup & Execution

I provide the technical setup and hands-on execution needed to run paid campaigns with clear conversion tracking and control over where the budget goes.

  • Advertising account and campaign setup
  • Audience, placement, and budget configuration
  • Conversion tracking and landing-page integration
  • Monitoring, reporting, and technical optimization

Frequently Asked Questions

Can I update the website myself after it launches?

Yes. I build self-managed sites so you can update everyday content such as blog posts, product pages, and testimonials. I can work with WordPress, HubSpot, Wix, GoDaddy, or another platform that fits your needs.

What do SEO, AEO, and GEO mean?

SEO helps traditional search engines find and rank your content. AEO structures content so answer engines can respond directly to questions. GEO helps generative AI systems understand and reference your business. I treat them as connected parts of a sound technical marketing foundation.

Do you create and manage advertising campaigns?

I focus on technical setup and execution: configuring accounts and campaigns, connecting landing pages, implementing conversion tracking, controlling budgets, and reporting results. Existing brand assets and campaign creative can be incorporated into that work.

Can you connect development and marketing work?

Yes. That is a core advantage of working with PreyTech. I can build the site, application, or form and also implement the analytics, search structure, email integration, and advertising tracking needed to measure how it performs.

Do you handle ongoing work or one-time projects?

Both. An engagement can cover a focused application, form, website, modernization project, or marketing setup. I also provide ongoing technical support and campaign execution when that is the better fit.

Do you only work with businesses in San Diego?

I'm based in San Diego and can work in person across Southern California, but most engagements can be completed remotely for businesses nationwide.

How do we get started?

Schedule a 30-minute consultation and we'll discuss what you want to build, where customers currently find you, and which technical or marketing work is most likely to move the business forward.

Turn more attention into action

Tell me what you need to build, improve, or promote. We'll identify the most useful next step and whether PreyTech is the right fit.

Schedule a 30-minute consultation